$1.58M in new revenue generated in 180 days.
$1.58M in new revenue generated in 180 days.
Campaign Highlights
3.10X ROI in 180 Days
We helped Entre Institute for 180 days increase their lead and customer acquisition by 310% using Social Media Advertising, Marketing Funnels and Email Follow-up Sequences.
Entre Institute has seen explosive growth in as little as 24 months, with over 100,000 students served in the US alone. Helping everyday people become entrepreneurs with their information products and coaching.
With the discovery of a powerful offer and marketing funnel, owners Jeff Lerner and Adam Whiting needed to scale their client acquisition through the use of social media advertising. They also needed to deploy a comprehensive client nurturing and content marketing campaign, as well as establish leadership in their marketing department in order to hit their goal of becoming a $100M business in 2021.
They came to Hernan Vazquez Media to help accomplish their goals.
We helped Entre Institute for 180 days increase their lead and customer acquisition by 310% using Social Media Advertising, Marketing Funnels and Email Follow-up Sequences.
Entre Institute has seen explosive growth in as little as 24 months, with over 100,000 students served in the US alone. Helping everyday people become entrepreneurs with their information products and coaching.
With the discovery of a powerful offer and marketing funnel, owners Jeff Lerner and Adam Whiting needed to scale their client acquisition through the use of social media advertising. They also needed to deploy a comprehensive client nurturing and content marketing campaign, as well as establish leadership in their marketing department in order to hit their goal of becoming a $100M business in 2021.
They came to Hernan Vazquez Media to help accomplish their goals.
Campaign Launch Date
June 2020
Campaign Run Time
180 Days
Date Campaign Was
Measured For Impact
June 2021
See the 3.1X ROI we generated in just 6 months below:
$511,821.06
Spent
7,652,263
Ad Reach
14,339,998
Impressions
82,898
Leads
$6.17
Cost per Lead
3,937
Front End Sales
$1,588,645
Revenue Generated
3.10
Return On Investment
257
Back End Coaching Sales
$511,821.06
Spent
7,652,263
Ad Reach
14,339,998
Impressions
82,898
Leads
$6.17
Cost per Lead
3,937
Front End Sales
$1,588,645
Revenue Generated
3.10
Return On Investment
257
Back End Coaching Sales
*Estimated Lifetime Value of each new client is $650
SERVICES:
SERVICES:
- Paid Customer Acquisition Strategy
- Advertising Copywriting & Creative Generation
- Advanced Lead Nurturing Consulting
-
Hiring and Team Building
-
SOPs Generation
-
Content Marketing
- Data Analytics
OUR CHALLENGE:
OUR CHALLENGE:
- Establish brand awareness in a super competitive niche like Online Entrepreneurship, and only targeting the US.
- Produce significant lead flow of high-quality prospects, and nurture these leads with retargeting and branding campaigns.
- Create a process to keep the acquisition costs within the client’s desired KPIs and scale their advertising spend using these metrics
OUR SOLUTION:
OUR SOLUTION:
- Create a comprehensive social media advertising campaign that would deliver value as well as convert potential prospects into paying customers.
- Grow the brand reputation by creating content marketing strategies that would help the brand awareness of the organization as a whole.
- Implement a Direct Response advertising campaign to turn cold traffic into leads and customers.
- Create analytics, dashboards and optics to report back to the client on a weekly basis.
see some of the ads...
Comprehensive digital campaign
Our digital team implemented a tracking system to ensure that the data was being accurately reported in our social media advertising dashboard.
At the same time, we wrote several variants of different ads and created over 120 ad variations using Conversion campaigns on Facebook and Instagram.
On the back-end, we strategically helped the client with their follow-up sequences and with split-testing their current offers so that they could increase conversions through their funnel.
We focused on our campaigns with the highest ROI and highest amount of back-end coaching sales so we could give the client the best possible value for their advertising dollars.
As a result, the client went from spending $10,000 per month to $400,000 per month in the Facebook and Instagram advertising platform, increasing their lead flow, growing their sales team and their direct response marketing team as a whole.
Our digital team implemented a tracking system to ensure that the data was being accurately reported in our social media advertising dashboard.
At the same time, we wrote several variants of different ads and created over 120 ad variations using Conversion campaigns on Facebook and Instagram.
On the back-end, we strategically helped the client with their follow-up sequences and with split-testing their current offers so that they could increase conversions through their funnel.
We focused on our campaigns with the highest ROI and highest amount of back-end coaching sales so we could give the client the best possible value for their advertising dollars.
As a result, the client went from spending $10,000 per month to $400,000 per month in the Facebook and Instagram advertising platform, increasing their lead flow, growing their sales team and their direct response marketing team as a whole.
SEE THE RESULTS
14M
IMPRESSIONS
107 TESTED
AUDIENCES
18.5M
VIDEO VIEWS
267 AD
VARIATIONS
AUDIENCES
IMPRESSIONS
VIDEO VIEWS
VARIATIONS
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