Transforming Mortgage Payment Dynamics
Transforming Mortgage Payment Dynamics
Campaign Highlights
$1,9M in Revenue and 48K Generated Leads
Accelerated Banking pioneers a revolutionary service that empowers homeowners to clear their mortgages in just 5-7 years, potentially saving up to 70% on mortgage interest.
This innovative approach offers a financial restructuring, leading to accelerated mortgage payoff and enhanced flexibility.
In a traditional mortgage market, Accelerated Banking's unique proposition needed clear, compelling communication to stand out and resonate with the target audience, leading to high-quality lead generation.
Accelerated Banking pioneers a revolutionary service that empowers homeowners to clear their mortgages in just 5-7 years, potentially saving up to 70% on mortgage interest.
This innovative approach offers a financial restructuring, leading to accelerated mortgage payoff and enhanced flexibility.
In a traditional mortgage market, Accelerated Banking's unique proposition needed clear, compelling communication to stand out and resonate with the target audience, leading to high-quality lead generation.
Campaign Launch Date
November 6, 2022
Campaign Run Time
379 Days
Date Campaign Was Measured For Impact
November 20, 2023
See the key results below:
$1,047,329.80
total ad Spent
$4,328.11
total revenue
37 million
Total Impressions
546,482
Total Clicks
48,064
Total Leads
4,717
Total Calls
447
Total Purchases
$1.92
Cost Per Click
$21.79
Cost Per Lead
$222.03
Cost Per Call
1.5%
Click Through Rate
8.8%
Leads/Clicks Rate
9.8%
Calls/Leads Rate
9.5%
Purchases/Calls Rate
$1,047,329.80
total ad Spent
$1,929,667.00
total revenue
37 million
total impressions
546,482
total Clicks
$1.92
cost per click
48,064
total leads
$21.79
cost per lead
4,717
total calls
$222.03
cost per call
447
total purchases
1.5%
Click Through Rate
8.8%
Leads/Clicks Rate
9.8%
Calls/Leads Rate
9.5%
Purchases/Calls Rate
“I was really impressed with your team! How quickly you were able to identify our funnel structure, and how fast you went and took our existing traffic and looked at it from the deferent perspective... We've improved significantly and super excited to scale and hire more people!”
- Sam Kwak
CHALLENGES AND SOLUTIONS:
CHALLENGES AND SOLUTIONS:
Communicating a complex financial service in a comprehensible and appealing manner.
Achieving a balance between broad reach and targeted, high-conversion leads.
Real-time campaign adjustments based on evolving data and performance metrics.
Strategic Campaign Execution:
Facebook & Instagram Ads:
Emotional Connection and Clarity
Crafted narratives emphasizing financial freedom and security, making complex financial concepts relatable and engaging.
Utilized a mix of creative content, including videos and infographics, to simplify the service offering.
Conducted continuous optimization based on performance analytics.
Google Ads:
Precision in High-Intent Targeting
Focused on keywords aligned with mortgage solutions and financial planning, capturing users at the decision-making stage.
Enhanced user experience with optimized landing pages, ensuring a smooth transition from interest to action.
Executed retargeting strategies to re-engage interested audiences.
YouTube Ads:
Informative and Persuasive Storytelling
Created educational content to elucidate the benefits and workings of the service.
Leveraged YouTube's vast audience for broader reach while maintaining relevance.
Employed sequential storytelling to guide potential customers from awareness to conversion.
business impact:
business impact:
The campaign for Accelerated Banking was not just a triumph in terms of numbers; it marked a significant shift in how homeowners perceive and manage their mortgages. Our multifaceted digital marketing approach achieved far more than high engagement and conversion rates; it fundamentally transformed Accelerated Banking’s market presence and customer base.
Increased Brand Visibility
Established Thought Leadership
Deepened Customer Understanding
Cultivated Long-Term Relationships
With over 37M impressions, the campaign catapulted Accelerated Banking into a position of high visibility in the competitive financial market.
The educational content, especially on YouTube, positioned Accelerated Banking as a thought leader in innovative mortgage solutions.
The campaign’s targeted narratives and educational content deepened potential customers' understanding of Accelerated Banking’s unique value proposition, fostering trust.
By engaging customers in a conversation about financial freedom, the campaign laid the groundwork for long-lasting client relationships, crucial for the financial services sector.
Increased Brand Visibility
With over 37M impressions, the campaign catapulted Accelerated Banking into a position of high visibility in the competitive financial market.
Established Thought Leadership
The educational content, especially on YouTube, positioned Accelerated Banking as a thought leader in innovative mortgage solutions.
Deepened Customer Understanding
The campaign’s targeted narratives and educational content deepened potential customers' understanding of Accelerated Banking’s unique value proposition, fostering trust.
Cultivated Long-Term Relationships
By engaging customers in a conversation about financial freedom, the campaign laid the groundwork for long-lasting client relationships, crucial for the financial services sector.
Efficient Lead Generation
Improved Sales Conversion
Data-Driven Decision Making
Identified Opportunities
With 48,064 leads generated at an optimized cost, the campaign streamlined Accelerated Banking’s sales funnel, making it more efficient and cost-effective.
The sequential messaging and retargeting strategies, particularly in Google Ads, resulted in a higher rate of lead-to-sale conversion, directly impacting the bottom line.
The comprehensive data collected during the campaign now serves as a valuable asset for strategic decision-making and future marketing initiatives.
Insights into audience behavior and preferences have unveiled new opportunities for scaling and expanding Accelerated Banking’s offers.
Efficient Lead Generation
With 48,064 leads generated at an optimized cost, the campaign streamlined Accelerated Banking’s sales funnel, making it more efficient and cost-effective.
Improved Sales Conversion
The sequential messaging and retargeting strategies, particularly in Google Ads, resulted in a higher rate of lead-to-sale conversion, directly impacting the bottom line.
Data-Driven Decision Making
The comprehensive data collected during the campaign now serves as a valuable asset for strategic decision-making and future marketing initiatives.
Identified Opportunities
Insights into audience behavior and preferences have unveiled new opportunities for scaling and expanding Accelerated Banking’s offers.
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